Search Engine Optimisation (SEO) is a powerful method used to increase a website's visibility for the products and services it offers on search engines such as Google, Yahoo and Bing. Organic search has the lions share of web traffic and SEO puts your business in front of the widest possible audience
Your website will be competing with millions of other sites to try and get people to visit. It is therefore crucial to optimise your site through SEO so that your website will be found above your competitors. As a long established internet marketing and SEO company in London, we have the skills and capacity to help our clients get to the top of Google (and stay there).
Our search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.
Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.
VDC’s approach is founded upon understanding your own unique businesses challenges and objectives, before building a bespoke SEO strategy that’s right for you, with a focus on providing an exceptional return on your investment.
As an experienced and well organised SEO company, we do many things to make sure we get the best possible results for you and your website, these include but aren't limited to:
Google analysis - We first analyse your website and see where you are in the current rankings. This gives us a good picture of how your site is currently performing and what steps need to be taken to start getting your site to shoot up Google.
Keywords are the key to getting the best out of your search results. Ranking for the wrong keywords can be detrimental to your business and it's crucial to rank for what you're actually offering.
Back links also play a big part in where you rank in the search engines, this is why analysing your current link profile is key. This process will essentially let us see what, if any, websites are currently linking to you and if these back links are relevant and not of a spammy nature, which could ultimately lead to your site being stricken from Google all together.
Nowadays, in the wake of the penguin and panda updates, content is king. Sites which offer little in the way of content no longer stand a chance of ranking, this is why content analysis is important. If we feel that your site is lacking in the content department, we will produce and publish relevant content to your site which will make you very linkable.
The backbone of any marketing campaign is compelling content and our team of creative's, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.
Along with content creation and relevant keywords, link building is an equally important factor of a successful SEO campaign.
These steps and more make an overall successful SEO campaign and guarantee a front page listing for the keywords related to your business.
We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.
While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it's important to reach your audience across all channels & amplify your content & message.
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.
Finding the right solution for you and your company is not always easy as there are many moving parts involved to make your website an online success. Add this to the fact that there are many solutions to engage in, you just need to know what is right for your individual project. Top this with the fact that there are many to claim they are an experts in this area, it can leave you feeling frustrated.
Our staff are trained in this field with collectively many many years of experience and certifications. Proven strategy’s and suitable solutions backed by true experts in the field. You are not investing in just a solution but a long term Marketing, Adverising and building of trust and relationship. We have multiple, affordable package solutions.
We understand every client/brand/individual has a different need. Some are just starting up and need the right branding or some of you are well established brands that have mantained standards throughout, and that is why our solutions are not the same for everyone.
We custom build every service we offer. Ofcourse there are packages that are preset, but even they are customizable. At Paper Design Inc., we adapt to your functioning. We ask questions and learn more about your brand so we can deliver more.
The whole process includes various stages through which your brand emerges as a winner. We study not just your brand but your competitiors so we are always a step ahead. Rigorous research and in-depth analysis of the market is what helps us to serve you with the best possible course of action
We have larger plans made specifically for agency and enterprise use.